http://www.youtube.com/watch?v=FVXyN0rnuM8&feature=related
BBC RADIO TRAILER - DOCTOR WHO, SERIES FIVE (2010)
Broadcast 28th March 2010
Immediately noticeable in this specially recorded trailer is the use of a sound effect that most listeners whether they've watched the programme or not will automatically recognise, the TARDIS. This straight away tells the listener what the programme being advertised is and is getting straight down to the point.
Next we hear the voice of Matt Smith (The Eleventh Doctor, 2010-) who at the time of broadcast would have been a lot less well recognised then he is 6 or so months on from this trailer, however like the previous trailer it grabs the audience's attention as reinforcing the fact that this is the main character.
Now unlike the previous radio trailer I looked at where it had just been taken from TV and aired on radio, this trailer was specially written and recorded exclusively for BBC Radio 2's Paul O'Grady Show and was only broadcast once. On first listen it is immediately noticeable as being very radio-like with an audible monologue from the Doctor and a steady sound effect running behind the voice, in this case it's the hum of the TARDIS, and is almost like a mini-radio play rather than a trailer, in some ways it is more of a teaser.
In similarity to the other trailer using a clever ploy to draw viewers in with a reference to the actual show, this trailer features the line "Am I meant to be here? Don't think so, not yet, it's not Saturday." referring to the broadcast date of Saturday, 3rd April 2010 which was at the time of the trailer's broadcast six days away. Therefore it can be said that the purpose of the trailer is to whet the appetite of listeners for the new series without giving too many details away for none of this was ever featured in the main show.
Finally, it is also interesting that it was chosen to be broadcast during a Radio 2 show indicating that the makers were aiming to grab the audience that listen to Radio 2 for the show.
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