http://www.youtube.com/watch?v=ynhbkSKci-c
BBC RADIO TRAILER - DOCTOR WHO: THE END OF TIME, PART TWO (2010)
Broadcast: 27th December 2009
For this radio trailer, one thing is immediately noticeable. It is an exact replica of a trailer originally broadcast on TV, transferred to the radio. This has been done to widen the available reach the trailer would have rather than restricting it to TV only. By having trailers on TV and on the radio, the BBC have attempted to grab the largest possible audience for the 2010 New Years Day Special of Doctor Who, which they pretty much succeeded in. Like most trailers the makers have firstly opted to use what they considered to be the "exciting/dramatic/emotional" bits from the production and secondly the first voice heard in the trailer (with the exception of the Continuity Announcer) is one that the audience can immediately identify as the main character, in this case it is David Tennant (The Tenth Doctor, 2005-10), this is because if someone is listening to the radio and a trailer for a TV show is aired they will be more inclined to take an interest if it is, a) a programme they enjoy and b) recognise an actor involved in the production and therefore will be more likely to check the programme out later.
The next voice heard in this trailer is Timothy Dalton (Rassilon) of James Bond fame lending the production star power and is again a conscientious decision made by the producers to draw in the viewers. Halfway through the trailer the continuity announcer interrupts stating, "The Tenth Doctor's final chapter" as a way of drawing in the viewers yet again. This is done through the use of the word "final" as it has been shown that more often than not when something is advertised as "the final" whether it be the last episode of a programme ever, or film, or the last episode to feature a certain actor/actress, the level of interest generated is far higher than it would if just normal. Following this the trailer opts for the dramatic with frantic shouts and explosive effects showing that this programme will feature a lot of action adventure to draw in younger viewers and in direct contrast this is immediately followed up by Bernard Cribbins (Wilfred Mott) crying, "I don't want you to die..." showing that the programme will also be highly emotional and that bad things are going to happen to the characters involved and is presumably a way of drawing in another section of the audience who prefer the emotion over the fast-paced action, and the section that just love it all of course. The penultimate voice heard in the trailer is John Simm (The Master) and instantly recognisable as a villain giving the impression that the Doctor will be in grave danger as the Master whispers, "Keep watching Doctor, this should be spectacular" which not only alludes to what the character has planned in the actual episode but is also a clever ploy as it is urging listeners to "keep watching" because the episode as a whole "should be spectacular". The trailer then concludes with the Continuity Announcer stating the date and broadcast time of the programme. This is done to make sure that people are aware of when it will be shown.
An interesting aspect of the trailer is the use of backing effects and music to lend depth to the progamme being advertised, of course it is obvious that these are effects/music that will 100% feature in the episode as broadcast but it helps to give the trailer that little extra oomph with explosions, drumbeats and an eerie low-pitched theme layed over the top that in some places is barely audible but still noticeably there. This is done because a good trailer is what will often incite someone to watch a production whether or not it's ultimately not as good as hoped or if indeed it is just as good, therefore a lot of work has to be put into trailers to make them interesting/intriguing/catching for the viewer/listener.
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